At Jem Website Design, I take pride in helping local businesses grow and thrive online. One of my recent success stories is the transformation of We Can Do It Handyman Services’ digital presence. With over two decades of experience, Mauro and his team have built a reputation for high-quality property maintenance services in Wollongong, but their outdated website wasn’t reflecting their expertise. That’s where I stepped in.

Client Overview
Client: We Can Do It Handyman Services
Industry: Handyman Services
Location: Wollongong, NSW
The Challenge
We Can Do It Handyman Services had a basic WIX website that lacked functionality, visual appeal, and the ability to attract organic search traffic. Their site didn’t effectively communicate their comprehensive range of services or their unique selling points, such as their personalised approach and extensive experience. Additionally, the site was not optimised for mobile users, which meant they were missing out on a significant portion of potential clients.
The Goals
Create a modern, user-friendly website: Reflect the professionalism and quality of We Can Do It Handyman Services.
Improve search engine visibility: Ensure the site ranks well for relevant local keywords like “Wollongong handyman services.”
Showcase services effectively: Highlight their expertise in renovations, carpentry, and property maintenance.
Drive more enquiries: Implement features to encourage contact and engagement.
The Solution
1. Strategic Design Overhaul
I started with a complete redesign, creating a clean and professional look that aligns with their brand. The new site features:
A modern, responsive layout optimised for mobile devices.
Easy navigation to help users find information quickly.
A compelling homepage with clear calls to action and a showcase of their work.
2. SEO Optimisation
To improve visibility, I conducted keyword research and implemented on-page SEO strategies, including:
Optimising meta tags and descriptions.
Adding keyword-rich content that speaks to their target audience.
Creating service-specific pages, such as “Kitchen Renovations” and “Custom Decking.”
3. Showcasing Expertise
I added a portfolio section to highlight completed projects, along with a testimonials page featuring glowing client reviews. These elements help build trust and demonstrate the quality of their work.
4. Enhanced User Engagement
To make it easier for potential clients to get in touch, I included:
A simple contact form.
Click-to-call buttons for mobile users.
Clear service descriptions and pricing transparency.
The Results
Since launching the new website, We Can Do It Handyman Services has seen remarkable improvements:
Increased traffic: Their site now ranks on the first page of Google Top % results for handyman dapto, handyman wollongong, wollongong handyman, etc.”
Higher engagement: Mobile traffic is up by 35%, with users spending more time exploring their services.
More enquiries: The streamlined contact process has doubled the number of leads they receive weekly.
What Mauro Had to Say
“Jen was awesome !!
The process of re designing my website was so easy with Jennifer, really helpful advice and nice to deal with, and the final result looks great !
Would highly recommend her services.” – Mauro, Owner of We Can Do It Handyman Services