1. Unmatched Customisation and Flexibility

WordPress is open-source, offering virtually limitless customisation options. With thousands of plugins and themes at our disposal, I can tailor websites down to the smallest detail to meet each client’s unique needs. Whether it’s integrating advanced e-commerce features, creating membership sites, or custom coding for specific layouts, WordPress makes it all possible. Squarespace, though sleek and user-friendly, has more limited options and can feel restrictive when you want to go beyond basic functionality.

2. Scalability for Growing Businesses

One of the standout advantages of WordPress is its scalability. From small blogs to large-scale enterprise sites, WordPress is built to grow with the business. The robust backend and extensive plugin ecosystem make it a great choice for clients who plan to expand or add new features over time. Squarespace, on the other hand, tends to cater best to smaller-scale sites, and while it’s possible to grow on Squarespace, it doesn’t offer the same smooth scalability as WordPress.

3. Advanced SEO Capabilities

WordPress is known for its powerful SEO capabilities. Plugins like Yoast SEO and All in One SEO Pack provide granular control over metadata, indexing, and on-page SEO, helping to improve website rankings. While Squarespace includes built-in SEO settings, it lacks the depth of control and variety that WordPress offers. For clients who rely on strong organic traffic, WordPress becomes the obvious choice for optimising SEO.

4. Superior E-commerce Options

Squarespace offers integrated e-commerce features, but WordPress provides a far greater range of robust e-commerce options, led by WooCommerce. WooCommerce is highly customisable, with countless extensions for shipping, payments, and product customisation, enabling advanced e-commerce functionality. For businesses that want a full-scale online store, WordPress + WooCommerce allows us to create a truly unique shopping experience.

5. Ownership and Portability

A key difference between WordPress and Squarespace is the level of ownership and control over content. With WordPress, clients can choose their hosting provider, making it easier to back up data, migrate websites, or customise server settings. Squarespace hosts all sites on its own platform, making migration or file access challenging if clients decide to move. WordPress provides the freedom and peace of mind of complete control over their content and data.

6. Community Support and Resources

WordPress has a vast community of developers, designers, and users who share tips, resources, plugins, and tutorials. When facing a technical issue or searching for guidance, there’s almost always a solution thanks to this community. While Squarespace has a growing user base, it doesn’t offer the same extensive, community-driven support. This abundance of shared knowledge makes WordPress the more reliable choice, especially when customisation is needed.

7. Greater Control Over Performance

With WordPress, I have the flexibility to choose optimised hosting and performance-enhancing plugins, which ensures faster load times, efficient caching, and image optimisation – all essential for a high-performing website. Squarespace handles hosting and speed optimisation on its own servers, which is convenient but doesn’t allow the same level of control. When clients require advanced speed improvements or specific hosting configurations, WordPress provides the tools to make it happen.

Conclusion: WordPress for Long-Term Value and Control

Squarespace is a fantastic choice for straightforward, elegant websites that don’t need extensive customisation or technical flexibility. However, for clients who envision growth, require advanced features, or want greater control over their site’s performance, WordPress stands out as the more robust platform. The customisation, scalability, SEO tools, and community support make it my go-to choice, helping me build unique and powerful websites that serve each client’s needs – now and in the future.