Optimising Keira Plumbing: A Jem Website Design Success Story

May 23, 2024

Earlier in the year, I was approached by Keira Plumbing to assist them with boosting their online presence. 

Happy with the look of their website and their fantastic branding, they didn’t need to reinvent the wheel, but more so just build upon what was already there.

This case study showcases my process and the impressive results achieved for this Wollongong-based plumbing service.

google Wollongong Plumber

Client Overview

Client: Keira Plumbing
Industry: Plumbing Services
Location: Wollongong, NSW

Keira Plumbing approached me with the need to improve upon their online presence,  attract new customers and also rank highly on search engines for local plumbing services.

SEO Strategy

1. Keyword Research

To identify the best keywords for Keira Plumbing, I conducted extensive research. I focused on high-traffic, low-competition keywords relevant to local plumbing services, such as:

  • “Plumber Wollongong”
  • “Emergency plumbing Wollongong”
  • “Plumber Figtree”
2. On-Page SEO

I implemented these keywords strategically across the website:

  • Meta Titles and Descriptions: Each page had unique, keyword-rich meta titles and descriptions.
  • Headings: Using H1, H2, and H3 tags effectively to structure content and include target keywords.
  • Content Optimisation: High-quality, informative content that naturally incorporated keywords.
  • Image Alt Text: Optimised alt text for all images to improve visibility in image searches.
3. Technical SEO

Ensuring the website was technically sound was crucial for achieving high rankings. Our technical SEO efforts included:

  • Fast Load Times: Optimised images and code to ensure quick page loading.
  • Mobile-Friendliness: Verified the site’s responsiveness on various devices using Google’s Mobile-Friendly Test.
  • Secure Website: Implemented HTTPS to ensure a secure browsing experience for users.
4. Local SEO

Given the local nature of Keira Plumbing’s services, local SEO was a priority. Our strategies included:

  • Google My Business: Optimised and regularly updated their Google My Business profile.
  • Local Listings: Ensured the business was listed in local directories and citation sites.
  • Local Content: Created content focused on local issues and events to attract a local audience.
Keira Plumbing Google Serach Console results
Data Source: Google Search Console, retrieved on May 23, 2024, from https://search.google.com/search-console.


Three months after the launch of the newly designed and optimised website, Keira Plumbing saw significant improvements:

  • Increased Traffic: Organic traffic increased by 75% according to Google Search Console.
  • Higher Rankings: The website ranked on the first page of Google for key terms such as “Plumber Wollongong” (3.6) and “Plumber Figtree” (2.6).
  • Enhanced User Engagement: Lower bounce rates and longer session durations indicated better user engagement.


By combining a sleek, modern design with a robust SEO strategy, I have helped Keira Plumbing achieve a stronger online presence and attract more local customers.

If you’re looking to enhance your website and boost your search engine rankings, Jem Website Design is here to help!