Optimising Keira Plumbing: A Jem Website Design Success Story

Earlier this year, I had the pleasure of working with Keira Plumbing, a reputable plumbing service based in Wollongong, NSW. They approached me with the goal of enhancing their online presence to attract more local customers and improve their search engine rankings. While they were satisfied with their existing branding and website aesthetics, they recognised the need for strategic improvements to boost visibility and user engagement.
Wollongong SEO

🔍 SEO Strategy

1. Keyword Research
I conducted comprehensive keyword research to identify high-traffic, low-competition keywords relevant to local plumbing services. The focus was on terms such as:

“Plumber Wollongong”

“Emergency plumbing Wollongong”

“Plumber Figtree”

2. On-Page SEO

To optimise the website’s content and structure, I implemented the following:

Meta Titles and Descriptions: Crafted unique, keyword-rich meta titles and descriptions for each page.

Headings: Utilised H1, H2, and H3 tags effectively to organise content and incorporate target keywords.

Content Optimization: Developed high-quality, informative content that naturally integrated relevant keywords.

Image Alt Text: Optimized alt text for all images to enhance visibility in image searches.

3. Technical SEO

Ensuring the website’s technical soundness was crucial for achieving high rankings. The technical SEO efforts included:

Fast Load Times: Optimised images and code to ensure quick page loading.

Mobile-Friendliness: Verified the site’s responsiveness across various devices using Google’s Mobile-Friendly Test.

Secure Website: Implemented HTTPS to provide a secure browsing experience for users.

4. Local SEO

Given Keira Plumbing’s local service area, local SEO was a priority. Strategies implemented included:

Google My Business: Optimised and regularly updated their Google My Business profile.

Local Listings: Ensured the business was listed in local directories and citation sites.

Local Content: Created content focused on local issues and events to attract a local audience.

📈 Results

Three months after launching the newly designed and optimized website, Keira Plumbing experienced significant improvements:

Increased Traffic: Organic traffic increased by 75%, as reported by Google Search Console.

Higher Rankings: The website ranked on the first page of Google for key terms such as “Plumber Wollongong” and “Plumber Figtree.”

Enhanced User Engagement: Lower bounce rates and longer session durations indicated better user engagement.

🧰 Conclusion

By combining a sleek, modern design with a robust SEO strategy, I helped Keira Plumbing achieve a stronger online presence and attract more local customers. This project exemplifies how targeted optimizations can lead to tangible business growth.

Google Analytics Screenshot
local google search

Get in touch today
and let’s make things happen!