Don’t get me wrong—search engine optimisation (SEO) is incredibly important. A stunning website is only effective if people can find it. But the relentless and often misguided sales pitches from so-called “SEO experts” can be exhausting, not just for me but also for my clients.
The Cookie-Cutter Cold Emails
One of the most annoying things about SEO salespeople is their approach. My inbox is constantly flooded with messages claiming my website—or worse, my clients’ websites—has “serious SEO issues” or is “missing out on leads.” These emails are almost always vague, full of jargon, and clearly copied and pasted from a template.
They often lack specific details or actionable insights, making it difficult to trust their credibility. It’s frustrating to see clients receive these messages and become concerned about their website’s performance, especially when we’ve already implemented effective SEO strategies.
The Impact on Clients
These unsolicited pitches can create unnecessary confusion and anxiety for clients. They may start to question the quality of their existing website or the effectiveness of the SEO strategies we’ve put in place. This can lead to strained relationships and a lack of trust, even when there’s no legitimate cause for concern.
Moreover, some clients might be tempted to engage with these so-called experts, potentially investing time and money into services that offer little to no value. It’s disheartening to see businesses fall victim to these tactics, especially when their current strategies are already yielding positive results.
A Call for Integrity in SEO
The SEO industry needs more transparency and integrity. Instead of relying on fear-based tactics and generic pitches, SEO professionals should focus on providing genuine value and building trust with potential clients. This includes offering tailored insights, clear communication, and demonstrable results.
As web designers and developers, we also have a role to play. By educating our clients about SEO best practices and the importance of working with reputable professionals, we can help them make informed decisions and avoid falling prey to misleading sales tactics.
In conclusion, while SEO is a vital component of a successful online presence, the aggressive and often disingenuous sales tactics employed by some in the industry can do more harm than good. By promoting transparency, integrity, and education, we can foster a more trustworthy and effective digital landscape for businesses and professionals alike.