But here’s the reality:
If you’re starting with a new domain, it can take a few months before Google trusts your site enough for strong local rankings.
SEO is a long-term game. Patience is key.
In the meantime, there are practical steps you can take to bring in traffic and customers while your organic SEO builds momentum:
1. Invest in Google Ads
A targeted Google Ads campaign gets your business in front of people searching for your exact services right now. It’s a fast way to generate leads while you wait for organic results to kick in.
Here’s how to set up your own campaign:
Create a Google Ads account → Visit ads.google.com and sign up with your Google account.
Choose your campaign goal → For most local businesses, the best choice is “Leads” or “Website Traffic.”
Pick your location targeting → Focus on your service area (e.g., Wollongong, Illawarra, or within a set kilometre radius).
Select your keywords → Think about what customers actually type into Google (e.g., “plumber Wollongong” or “childcare in Ulladulla”). Google Ads has a built-in keyword suggestion tool to help.
Write your ad → Keep it clear and simple. Highlight what makes your business stand out (e.g., “24/7 Emergency Plumbing — Free Quotes”).
Set your budget → Start small. Even $10–$20 a day can make an impact, and you can adjust once you see what’s working.
Launch and monitor → Check your results regularly. Google will show you which keywords and ads are generating the most clicks and calls.
If you’re comfortable with DIY, it’s very manageable. If not, you can always get help – but I recommend starting small to see how it performs.
2. Try Paid Facebook Advertising
If your business is visual or community-driven, Facebook (and Instagram) ads can be a cost-effective way to get noticed, generate enquiries, and build brand awareness locally.
3. Build Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful free tools you can use.
I always recommend clients:
Collect customer reviews (these directly influence local rankings and trust).
Upload posts, offers, and updates regularly (Google rewards active profiles).
Keep all your details (opening hours, services, contact info) up to date.
Final Word
Think of SEO like planting a garden – you don’t see flowers the next day, but with the right foundation (your website) and consistent care (ads, reviews, posts), the results will come.
I tell my clients not to stress about “doing SEO” after launch – it’s already built into their site. Instead, focus on smart short-term strategies like Google Ads and strengthening your Google Business Profile while organic growth naturally takes hold.