SEO – How does it work?

March 3, 2023
Wollongong web design SEO
Getting your website listed on page one of search results is a combination of different strategies and tactics that work together to improve your website’s visibility and relevance to search engines. Here are some steps you can take to improve your website’s ranking:Getting your website listed on page one of search results is a combination of different strategies and tactics that work together to improve your website’s visibility and relevance to search engines. Here are some steps you can take to improve your website’s ranking:

 

  1. Keyword research: Research and identify the keywords and phrases that your target audience is using to search for products or services similar to yours. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with high search volume and low competition.

     

  2. On-page optimisation: Optimise your website’s content and structure for the identified keywords. This includes optimising your titles, headings, meta descriptions, URL structure, and content. Make sure your content is informative, engaging, and well-structured to keep visitors on your site longer. – I apply this when building websites as part of my basic SEO package.

     

  3. Technical optimisation: Ensure that your website is technically sound and meets the search engine’s guidelines. This includes improving website speed, mobile responsiveness, fixing broken links, and using structured data markup to help search engines understand your content better – I apply this when building websites as part of my basic SEO package.

     

  4. Link building: Building high-quality backlinks to your website from other relevant and authoritative websites can help improve your website’s authority and search engine ranking.

     

  5. Content marketing: Creating high-quality content that engages your audience and adds value can help drive traffic to your website and improve your search engine ranking.

     

  6. Local SEO: If you have a local business, optimising your website for local search can help you rank higher in local search results. This includes optimising your Google My Business listing, creating local content, and getting local backlinks.

     

It’s important to note that SEO is a long-term strategy, and it may take time before you see significant results. By implementing the above tactics consistently over time, you can improve your website’s ranking and drive more organic traffic to your site.